Elizabeth Fraser — artist printmaker & designer
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Jack Pennifold

Logo/identity  design

Jack needed an identity for his new small business, Pennifold PAT Testing. He wanted it to represent the nature of the business which tests and issues safety certificates for electrical equipment. The design incorporates the live, neutral and earth wires within a cable in the form of a stylised electrical wave. The black cable can extend to a variety of widths without compromising the design. A simple branding style sheet helps the client understand how to successfully use the new identity.

  • Digital design
  • Digitally printed on 300 gsm satin card
  • Simple style sheet included