Elizabeth Fraser — artist printmaker & designer

CB Vélo

Logo design

A group of weekend cyclists decided to formalise their gatherings into a club. The three founder members of this relaxed group of middle aged exercisers wanted a non too serious logo to apply to their new lycra road kit. Frauhaus designed a clean take on a classic old school blazer badge incorporating a bicycle wheel, a well known slow animal and a faux latin motto.

  • Velocitas – Speed
  • Fermentum – Beer
  • Inertia – Lack of desire or energy to move